Zwift hikes subscription price by over a third

Zwift has announced it is raising the price of a subscription to its indoor cycling app. 

In an email to subscribers, the brand confirmed a new price of $19.99, which sees a rise of $5.00 per month from $14.99. Users in the UK will see a hike from £12.99 to £17.99, while other territories will see rises of a similar level.