The Zwift Hub was always about breaking down barriers to indoor riding, and today, the brand has a new option called the Zwift Hub One that further simplifies getting your bike on an indoor trainer.
Without any price increase you can now use the Zwift Hub smart trainer to shift virtually and new hardware offers a choice of a universal singlespeed freehub that works with almost any bike, no matter your groupset.
Zwift is not a hardware company
Understanding today’s release has to start with an understanding of Zwift as a company. The brand is not a hardware company and yet before last year’s indoor riding season, Zwift released a branded smart trainer. The Zwift Hub was never meant to meaningfully compete with the feature sets found on the best smart trainers you can buy. Instead, the Hub was aimed at being a solution to the challenges that consumers were experiencing.
After careful consideration of how to get more users riding on Zwift, the brand identified where the pain points existed. There were issues with price and there was confusion around setup and hardware requirements. The Zwift Hub was less expensive than the competition and used colour coded assembly along with clever measurement tools built into the packaging. In short, it solved almost every issue consumers faced. Cassette compatibility continued to be an issue though.
Not every consumer completely understands what type of cassette their bike uses. Even for those who are familiar with what cassette they need, there are still potential challenges. For example, if you and your partner have different bikes with different types of cassette, it was hard to share a trainer. Today’s announcement addresses all of those remaining issues.
Zwift Cog + Zwift Click
Although the Zwift Hub One is now available as an ordering option, the Zwift Hub hardware hasn’t changed. The Zwift Hub One instead takes a standard Zwift Hub and replaces the cassette options with a universal cassette called the Zwift Cog.
Instead of a series of gear sprockets as you’ll find on a cassette, the Zwift Cog is essentially a freehub and spacer with a single 14-tooth gear. Either side of this is a plastic V-shaped housing that will essentially force your…
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