Miche (pronounced Me-Ka) is an Italian wheel and component manufacturer situated in San Vendemiano, in North-Eastern Italy. The company has been manufacturing bicycle parts in one form or another since 1919.
A little under a year ago, I interviewed Miche CEO, Gregory Girard, about the Italian brand’s business, and in particular, its first foray into WorldTour team sponsorship.
Understandably, I wasn’t allowed to just wander around on the factory floor or take photos of everything, including the testing room where lots of diagnostic and wheel testing machines are.
This represents my original introduction to Miche. The Primato track hubs have been a popular model for a long time.
I looked around the company’s showroom before hitting the factory floor, where a range of small parts is on display. I like the drilling on the disc lockrings in particular.
This is the €2000 Attiva Pista SRM track chainset with a bling-looking carbon chainring for good measure.
Miche produces a range of wheels, the Kleos 50 are what the Groupama FDJ riders tend to race on.
From the showroom, it was out onto the factory floor. My guide told me Miche had…
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