Cycling News

Jumbo reviewing cycling sponsorship for beyond 2024

Jumbo reviewing cycling sponsorship for beyond 2024


Dutch supermarket chain Jumbo has reacted to reports that it may end its backing of the Jumbo-Visma team, telling Cyclingnews it is considering if its “sponsorship policy still matches our vision and ambitions and the needs of our customers.” 

Jumbo confirmed to Cyclingnews that current sponsorship with the cycling team ends in 2024. They said their intention is to remain associated with the team in the future but did not specify if this will be in a lead title sponsor role. 

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