Saturday, 4 February 2023
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Adventure isn’t dead: Other brands commit after Specialized cuts ambassadors

Adventure isn't dead: Other brands commit after Specialized cuts ambassadors

Last week, news hit of changes to the Specialized ambassador program. Between then and now, there has been many a story critical of the way in which the changes rolled out, and while it’s perhaps a valid point, it’s been well covered. 

However, there are also some questions about what it really means, why it happened, and what the future might bring for content creators and ambassadors of other brands in the industry. 

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