Brandon Semenuk has released another video that makes you stop whatever you’re doing and immediately watch it a couple times
The new film, RGB, was produced with ö Clever. What is ö Clever you ask? Good question. We had to Google it. And here’s the answer: ö Clever is the creative company founded by Semenuk along with longtime collaborators Toby Cowley and Isaac Wallen.
More art project than bike edit
RGB is as much a traditional riding edit as it is a film project. The title, RGB refers to red, blue and green; often a colour model used to create colour in a digital workspace. In this case, the film is loosely covers themes built around red, blue and green.
And as expected, the riding is absolutely absurd.
There’s a whip-to-no-foot-can that genuinely looks like a mid-air bail until Semenuk somehow pulls it back together. A double truck driver off a massive spire feature. A huge Utah drop. At one point he nose bonks a flaming barrel and barspins out of it. Normal stuff for Semenuk.
The internet reacts exactly how you’d expect
“Undisputedly the greatest of all time,” one commenter wrote. “Nobody will ever do it as well as Semenuk,” added another.
A lot of the discussion centred around the incredible whip-to-no-foot can can sequence, with multiple viewers initially thinking he was crashing.
“Who else thought the whip to two foot can was a bail?” one comment asked. “Thought it was at first,” another replied, “but then remembered who the rider was.”
That kind of sums up Semenuk at this point in his career. He’s spent so many years redefining what’s possible on a bike that viewers now assume apparent disasters are probably intentional.
The cinematography keeps getting better
“This whole edit is pure art,” one commenter wrote. “The time it took to figure these spots out and how the light works in these spots is crazy.”
Semenuk has been heading towards this space for years. The riding remains elite, but the bigger evolution has been how those rides get presented. More attention to atmosphere and tension than simply stacking clips.
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