When Brett Rheeder announced in January 2025 that he was leaving Commencal and starting his own mountain bike company, it felt deliberately open-ended. No frames. No timelines. Just a statement about slowing down, rebuilding and doing things his own way.
One year later, Signature released its first hard goods: the Entra 35 Alloy Handlebar and matching Entra 35 Stem. They arrive after a softgoods launch in July 2025 and mark the clearest signal yet of where Signature is headed: Understated, rider-driven components designed around feel rather than hype.
Both products are available now.
The Entra 35 handlebar
The Entra 35 Alloy Handlebar uses a 35 mm clamp interface. Signature narrowed the clamp centre to 70 mm to allow more vertical compliance and a softer feel through the bumps.
The bar features an extended control zone to accommodate modern brake and lever setups across a range of widths, paired with minimal setup markings to keep adjustment clean and straightforward.
The Entra 35 bar is offered in 28 mm and 42 mm rise options, with a retail price of $124.99. They’re available in black or acid wash.
The Entra 35 stem
The Entra 35 Stem is built around a 35 mm clamp interface. It uses a tapered bar clamp intended to balance steering precision with subtle flex under impact.
Signature describes the feel as composed rather than dead.
Integrated setup markings from –10° to 10° help with bar centering and roll-angle adjustment. The stem has been tested to EFBE TRI-TEST Category 5 standards and is designed to pair with the Entra 35 handlebar while remaining compatible with others.
The stem is available in 32 mm and 42 mm lengths and black or the unique acid wash. It retails for $124.99.
A slow build, by choice
Rather than rushing to market, Signature rolled out in stages. Softgoods came first. Hard goods followed nearly a year later.
It is a pace that mirrors Rheeder’s own approach to riding in recent years: Thoughtful, deliberate and unapologetically independent.
With the Entra cockpit now out in the world, Signature has moved from concept to credible player. What comes next remains open. But the foundation is no longer theoretical.
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