Cycling News

British supercar brand returns to its cycling roots, launches all-new Dash

Ariel Dash electric bike

When an email landed in my inbox from UK-based sports car brand, Ariel, famous for its Atom track car and Nomad dune buggy, I thought someone had confused me for a different JC. Jeremy Clarkson and his duo of Top Gear colleagues might have been the team who introduced me to the Ariel brand, but this email was meant for me. 

That’s because the Somerset, England-based brand is stepping back into the world of bikes after a 92-year hiatus. 

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