Kona’s been on a wild ride the last few years. After being bought from its founders by Kent Outdoor, then being bought back by those same founders a few years later, the iconic brand is again on the upswing, New releases like the LBF and some ebikes are joining a proven line-up of bikes covering gravel, mountain bike and a whole bunch of weird niches in between.
OG and Re-founders step back
Now, the storied brand will have a new leader. Dan Gerhard and Jake Heilbron, who originally founded Kona in Vancouver way back when and eventually relocated the brand to Bellingham, Washington, are stepping into new roles with the brand. Stepping in at the helm as President and Chief Executive Officer is Charles Russell.
Russell has experience at several other bike brands that he’ll bring to the new role, including Rocky Mountain and Yeti. He already works for Kona, starting as Chief Revenue Officer with the brand in spring of 2025.
“The past year has been about rebuilding Kona with intention and integrity, and that work has created real momentum. The business is experiencing industry-leading growth. Dan and Jake have positioned the company for a strong future, and I’m proud to step into this role at such an important time. With a newly formed leadership team that blends deep experience with fresh perspective, we’re very excited about the growth opportunities for the business,” said Russell.
Russell doesn’t just bring boardroom experience to Kona. He recently finished the BC Bike Race, racing as a team. And, for what its worth, he’s passed on that love of cycling to his son, multi-time national champion Evan Russell.
It’s safe to say many riders, in Canada and around the world, have fond memories of Kona as a brand. It’s exciting to see the brand has a positive new direction moving forward.
Click Here to Read the Full Original Article at Canadian Cycling Magazine…