Cycling News

Don’t call it a comeback: Wiggle relaunches with fresh stock from Frasers Group


No sooner was it reported that Mike Ashley’s Frasers Group were aiming to relaunch Wiggle and Chain Reaction Cycles than it has happened; both Wiggle and CRC are back online and appear to be in a position to ship stock.

While the sites are both up and running, with items showing as ‘in stock’, products from WiggleCRC’s in-house brands like dhb, Lifeline, and Brand X are yet to have their images added, and are ‘Available from 4th April’ in most cases.

What is notable is that the stock of products on offer on both sites has now been bolstered by items usually stocked by other outlets in the Frasers Group network, such as Evans Cycles and Sports Direct – namely Muddy Fox and Pinnacle bikes, which occupy the budget end of the cycling spectrum.

(Image credit: Wiggle)

Having added a random item to the cart it appears customers can now use a ‘collect in store’ option and collect their items from any Evans Cycles store local to them. It does not appear that collecting from a Sports Direct is possible at this time.

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