Modern performance carbon wheels can spoil us with high-tech features. Deeper rim profiles improve your bike’s aerodynamics, while tubeless tech and wider rims improve comfort, rolling resistance and grip. All the while top-spec wheels are getting lighter and lighter, with the most technically advanced wheels boasting features like carbon spokes.
As ever, the downside of these performance features is a high price tag for many wheelsets. Elitewheels is a growing brand that bucks that trend. It has been making carbon wheels since 2013 and gives you all this tech at a much more affordable price.
Focusing on the Drive 40D, the 40mm deep option, let’s take a close look at the tech that goes into the flagship wheels.
World-class wheel tech
Elitewheels claims a weight of just 1,260 grams a pair – a very competitive weight for this rim depth. Naturally, the wheels are tubeless-ready and so are comfortably in step with modern trends. The rim profiles themselves, with a 21mm/28mm internal/external width, are ideally suited to modern tyre considerations. The wheels also employ a U/V-shaped rim profile to benefit both aerodynamics and stability in windy conditions.
To create the low weight Elitewheels uses 21 spokes up front, and 24 at the rear. All of the spokes are carbon, with a bladed profile to further improve the aerodynamic package. In its disc wheels, each spoke weighs only 3g – a significant saving over steel options. The spokes are laced through Elitewheels’ own alloy hubs and tensioned using alloy nipples, shaving further grams off the final weight.
The wheels are available with a Shimano, SRAM XDR, or Campagnolo freehub, and include high precision hubs to lower the rolling resistance as well as prolong the service life of the S&S ceramic bearings. The wheels come with a three-year warranty, and Elitewheels even offers a discounted crash replacement programme should the worst happen. If you are keen on racing, the wheels are UCI approved, and all for only $1,189, including the delivery cost. Each wheel has a rider weight limit of 125kg.
If you want to go shallower for a more responsive ride, or deeper for an even greater aerodynamic benefit the price remains the same, with only the weight changing. The Drive 40D, 50D, and 65D weigh in at…