Visma-Lease a Bike riders will wear a dark version of the special ‘The Architect’ jersey at this year’s Tour de France, as determined by 52% of the votes from fans this week. The lighter version of the design will have its own life, becoming the first-ever Rest Day jersey.
Both jerseys include the team’s honeycomb theme blended with a tribute to Barcelona as the Grand Depart by blending architectural drawings created by Catalan designer Antoni Gaudí. His building designs are revered as works of art throughout Barcelona, with seven properties listed as World Heritage by UNESCO.
The team conducted a poll from their fan database and received more than 100,000 votes from April 21-23, with the ‘dark’ jersey edging the ‘light’ jersey as the favourite. The ‘dark’ race jersey uses black as the predominant colour with yellow to accentuate the team’s honeycomb theme and Gaudí technical plans.
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“Our fans are becoming an increasingly important part of the team. The yellow-black swarm keeps growing, also along the roads,” said Jasper Saejis, CMO of Visma-Lease a Bike, when the design and fan vote were revealed just days ago. “It is great to involve them directly in the design of our Tour jersey once again.”
The jerseys are the latest in a long line of special-edition designs to distinguish Visma-Lease a Bike’s traditional yellow kits from the Tour’s maillot jaune. Previous jerseys have included designs inspired by Dutch Master…
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