Cycling News

Frasers reportedly set to scoop up carcass of WiggleCRC for less than £10 million

WiggleCRC stops paying suppliers, cancels orders amid parent company financial woes

The next step in the administration of WiggleCRC appears to be unfolding, with The Times reporting on Sunday that Frasers Group has agreed on a deal to purchase the brands and intellectual property of the group.

Frasers has long been rumoured as a potential suitor for the Wiggle business–  which was part of Signa Sports United – once the sale process was triggered after the UK-based company went into administration in October after recording a FY23 loss of £74.9 million on sales of £204.2 million. 

The report in The Times said the value of the sale was less than £10 million and apparently part of the appeal for Frasers was the strong online and social media presence of the Wiggle and Chain Reaction brands. The UK-based retailer Frasers, which includes Sports Direct and Evans Cycles, has made no secrets of its plans to grow its sport retail business in the Europe, Middle East and Africa region (EMEA).

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