Go deeper up front, shallower on the back – here’s why I think Roval’s strategic bait and switch tactic, is the right way to go

Specialized can lay claim to the most-winningest bike in the Specialized Tarmac, and numerous other lofty accolades, alongside a level of experience that only arguably the biggest brand in WorldTour cycling can have.

So when it launches a new wheelset, through in-house brand Roval, my ears prick up and perhaps so should yours. The wheels in question are the updated Rapide Sprint CLX, CLX III and CL II.