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Green or grey? Why Ineos had to tone down the colour scheme for their first jersey under new Netcompany identity

Green or grey? Why Ineos had to tone down the colour scheme for their first jersey under new Netcompany identity


Alongside Netcompany-Ineos Cycling Team being announced as the new name for Ineos Grenadiers came the revelation of their new jersey, which they will debut at the 2026 Giro d’Italia, but it didn’t look exactly how people were expecting.

Once the Danish AI Company, which signed a five-year deal with the British team and added significantly to their budget, was first reported to be the new partner of Jim Ratcliffe’s Ineos team, Netcompany’s dark, petrol green corporate branding colour seemed the obvious choice for a new kit.

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