‘If you stand still, then you are behind’ – Canyon-SRAM manager on the Tour de France Femmes effect, confidence and the need to keep evolving

Just four seconds separated Kasia Niewiadoma and Canyon-SRAM from their biggest-ever victory at the Tour de France Femmes and the obscurity of finishing second last August. That winning margin, the narrowest in Tour history, men’s or women’s, not only cemented the Polish rider into cycling history but also exponentially expanded the German team’s potential from a sporting and business perspective.

Since 2019, the women’s side of the sport has seen dramatic growth in professionalism, salaries, the calendar itself, and the depth of rider quality. However, the biggest change is perhaps the addition of the Tour de France Femmes.