Visma-Lease a Bike CEO Richard Plugge has said talks over a new sponsor for the team are progressing, with a potential announcement coming “in a few months’ time”.
The Dutch team is seeking a new title sponsor after it was announced in February that Norwegian business software company Visma would be taking a step back rather than increasing its financial commitment.
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That budget, he said, “ranges from €60 to as much as €70 million” – meaning a new title sponsor would have to contribute around €20 million.
Retaining independence and reforming the sport
In recent years, a new trend has emerged in the sport as title sponsors of some of the biggest teams, including Lidl, Decathlon, and Red Bull, have taken ownership of those teams rather than simply contributing sponsorship money.
Plugge thinks it’s important to retain some level of independence, however.
“I joined this team when Rabobank was the proud sponsor and owner. At the time, we were looking for…
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