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On Monday, Le Club announced that it would partner with one of the most popular cycling clothing brands, Rapha. This the first time a Rapha Cycling Club will partner with an existing clubhouse and café. In terms of product, a capsule collection will mark the introduction of the brand in January, with more items arriving in the spring.
“It’s the first time there will be a Rapha Cycling Club stronghold outside of a city where Rapha has a permanent location, so it’s very exciting,” Le Club’s co-owner and marketing director Harry Staley said. “But we are not breaking the mold, we are following the successful strategy of what most retailers would do with Rapha as a brand, and that’s exciting for us.”
The Le Club brand started five years ago as Montreal’s first cycling café, and the Le Club Store is now in its third year. With the introduction of Rapha, its position as one of North America’s most elegant cycling stores is bolstered even further.
“Introducing Rapha under our umbrella, and to the Quebec community, is a huge honour,” Staley added. “Like most cyclists, it is a brand we have adored and followed closely over the decades, and a business where some of us started our careers. We look forward to bringing a unique twist to the brand, and demonstrating their incredible clothing on home roads.’’
Staley also added that the partnership with Rapha also means there will be several rides taking place for club members. “We have many events coming up, and we couldn’t be more excited.”
Although Staley couldn’t announce all of them quite yet, several are confirmed, with more on their way. The good news is that most rides will either be free or at a very low cost for members, Staley said.
Le Club Rapha events
A Day in Hell
Held on the same day as the Hell in the North, this ride is an ode to Paris Roubaix. Riding on the toughest local roads, this Rapha event tries to give riders a chance to do their own version of one of the most famous races on the planet.
Look Pro, Go Slow
A ride that’s all about looking good and enjoying the city. Put on your finest Rapha gear and roll out.
Rapha Prestige
This is a team ride where you hit tackle checkpoints as you go along.
Festive 500
This will most likely an indoor variation given the weather in Montreal during the holidays, but still lots of fun,
To learn more about Le Club and its new partnership, check out LeClub.cc
Click Here to Read the Full Original Article at Canadian Cycling Magazine…
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