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‘Moving away from its current Israeli identity’ – Israel-Premier Tech to change name and rebrand for 2026 with owner Sylvan Adams stepping back

Title sponsor joins bike brand in calling for Israel-Premier Tech to remove 'Israel' from team name and 'adopt a new identity and brand image'


Israel-Premier Tech team boss Sylvan Adams will step back from his role in 2026, with the team also set to change name and rebrand in a move away from ‘its current Israeli identity’, the team announced on Monday.

The decision comes after the team were the target of several pro-Palestine protests amid the ongoing conflict in Gaza in recent months, which saw major disruption to several Vuelta a España stages, and has led to them pulling out of many of the Italian late-season races due to security concerns.

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