Cycling News

Pivot Factory Racing spoofs ‘The Office’ for limited release

Pivot Factory Racing spoofs 'The Office' for limited release

Pivot Factory Racing is rarely the most serious team in the pits at a World Cup, even if team manager Bernard Kerr did just make his way onto the podium in Andorra. Whether it’s having fun with team announcements or driving supercars to world champs, the team is always willing to keep mountain biking fun.

So it’s not surprising the team treated the launch for Pivot’s new limited edition Firebird, designed in collaboration with the team’s apparel sponsor, Leatt, isn’t the most serious campaign. Instead of highlighting performance, the team chose to spoof The Office .

Kerr is, unsurprisingly, Michael. But who is the Pivot Factory Racing’s Jim? And who takes on the roll of Dwight, Pam and the rest?

Pivot Factory Racing: The Meeting

It’s not just another day in the office with Pivot Factory Racing. The team needs to pick a fresh new colorway for their Limited Edition Firebird. How will they decide?

Born from Leatt’s design expertise, which created a custom kit for the esteemed Pivot Factory Racing team. This collaboration sparked the creation of the Pivot Factory Racing Limited Edition Firebird, a striking testament to the shared passion for pushing boundaries.


Click Here to Read the Full Original Article at Canadian Cycling Magazine…