On Monday, Premier Tech announced it has signed on as a main partner of the UCI road world championships in Montreal. The Quebec-based supporter is part of what is expected to be the largest sporting event the city has hosted since the 1976 Olympic Games.
The worlds will run from September 20–27, this year. Organizers say the races will and more than 1,000 riders from over 80 countries to Montréal for eight days of racing.
They also estimate the event will draw hundreds of thousands of spectators and reach a global television audience of around 200 million.
Premier Tech and cycling
For Premier Tech, which has been involved in cycling for more than 30 years, the partnership represents a continuation of its long-standing role in the sport at both the grassroots and professional levels.
“We have been driven by a passion for cycling for more than 30 years. It was only natural that such a historic event as the road worlds would take place with the support of Premier Tech. By becoming a main partner of the event, we are once again affirming our desire to inspire the next generation. As well, to strengthen cycling culture in Québec, and build bridges to help athletes from here and around the world shine,” Jean Bélanger, president and chief executive officer of Premier Tech, said.
The 2026 Montreal worlds will feature 13 separate events. The races are expected to welcome more than 5,000 team staff, officials, UCI personnel (and pesky journalists). Broadcast coverage is planned in more than 140 countries.
Houle and Boilard weigh in
Premier Tech has also sponsored some major teams, including Astana, Israel – Premier Tech (now NSN cycling) and as of 2026, Alpecin.
Sainte-Perpétue, Que.’s Hugo Houle joined Mathieu van Der Poel’s Alpecin-Premier Tech for 2026 and added his thoughts on the road worlds coming here.
“It’s a privilege to race at home in Montreal at the worlds. Not everyone gets that opportunity. It’s great motivation to be racing at home, and we’ll have a strong team,” the Tour de France stage winner said. “It’s also great for everyone to come and experience what we do all year long. I’m lucky to hopefully be there—I still need to qualify—but I’m motivated to have a great race in September.”
Quebec native Simone Boilard joined Alison Jackson and Clara Emond on the French team, St Michel – Preference Home – Auber93, this year. Although it’s not in the name, Premier Tech is a sponsor and on the…
Click Here to Read the Full Original Article at Canadian Cycling Magazine…