Snow and ice sports organisers say adding cyclocross to Olympic Winter Games would ‘dilute brand, heritage and identity’

The prospects of adding cyclocross and cross-country running to the Olympic Winter Games in 2030 might be welcomed by some, but not by all.

Winter Olympic sport federations for skiing, skating, biathlon, curling, luge, bobsled and skeleton have pushed back on the idea of adding the two disciplines to the programme for the event set to be held in the French Alps from February 1-17, 2030.

“The Winter Olympic Federations are firm in our belief that such an approach would dilute the brand, heritage, and identity that make the Olympic Winter Games unique — a celebration of sports practiced on snow and ice, with distinct culture, athletes, and fields of play,” the sports federations said in a statement reported by The Associated Press.