The final 22-km TT was a fantastic finale for the Tour de France Femmes, and some of the staff of a French team decided to make a special treat for a few of their riders.
St. Michel–Mavic–Auber93 is a longstanding pro team from France. The men’s outfit was founded in 1994 as Aubervilliers 93–Peugeot, later becoming BigMat–Auber 93. The team has been an amateur team since after the second world war, and when it turned pro, would ride in the Tour de France (Hommes) in 1996, 1997, 1998, 1999 and 2001. The women’s squad was founded in 2012 as a national team and as of 2022, is now UCI Continental. It’s also home to Québec’s Simone Boilard.
A famous French bakery with a well-known product
Although the sponsors have changed over the years, the team is still based in Aubervilliers, and now has a particularly tasty lead backer. St. Michel is a biscuiterie, or biscuit maker, that has been around since 1993.
The baked goods provider is especially known for its St. Michel gallette, a crunchy and delicious golden biscuit. According to the company, it was created in 1905 by Joseph Grellier, a pastry chef , using a secret recipe. He made them in his wood-fired oven and then stamped them with the iconic seal.
It just so happens that bike wheels are round, and so are these biscuits, so someone had a great idea. On Sunday, the team slapped on some fantastic stickers for a few riders on their Mavic disc wheels, in the shape of the famous treats. Not sure if it made the rider go any faster, but it certainly made some locals a bit peckish as the pro cyclists whizzed by.
Coralie Demay was the top finisher for St. Michel–Mavic–Auber93, coming in 16th, and Célia Le Mouel came in 30th. Demay was the top finisher for the French squad, coming in 27th overall, with Boilard finishing 34th.
🚲The time-trial will be a piece of cake for @Auber93Cyclisme
🚲Un chrono qui va se passer comme sur des galettes pour @Auber93Cyclisme #TDFF2023 #WatchTheFemmes @Gozwift pic.twitter.com/16Xtnbgpz6
— Le Tour de France Femmes avec Zwift (@LeTourFemmes) July 30, 2023
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