After bike brand Factor met with Israel-Premier Tech owner Sylvan Adams to call for a change in the team name and nationality – in the wake of several pro-Palestine protests against the Israeli-registered team’s continued participation in races – Canadian title sponsor Premier Tech has also made its ongoing support conditional on a name change.
Israel-Premier Tech removed ‘Israel’ from their jerseys during the Vuelta a España, after multiple stages were shortened or even cancelled, due to protesters blocking roads and encroaching on barriers, but on September 6, they insisted they would not be changing their name.
Pressure continued to mount during the Spanish Grand Tour, and reached a high point during the final stage in Madrid, which was cancelled, before protests continued at the roadside during the GP Québec and GP Montréal – the former of which is close to where Premier Tech are based.
The Canadian multinational, with its headquarters in Rivière-du-Loup, Quebec, holds a similar position, expecting the change of team name to come before the next season.
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