Cyclists may well have heard of the cycling app MyWhoosh, but I’m willing to bet that there are still a large number of riders who don’t know too much about the Abu Dhabi-based cycling app that’s free and has a growing number of users across the globe.
Despite the logo featuring on Tadej Pogacar and his UAE Emirates teammates’ kit for all of last year, the brand seems to currently fly under the radar, but this may be about to change over the next few years.
MyWhoosh was founded by CEO Akhtar Hashmi in 2019, roughly half a decade after Zwift launched and – it’s probably fair to say – changed how we train indoors. Designed to target the Middle East market initially, the MyWhoosh app has always been free to use, and MyWhoosh provides users with an immersive digital world to explore and cycle in using an on-screen avatar. Like some other indoor training apps on the market, it allows users to simply ‘free ride’, complete training sessions, or race.
Dig a little deeper into the MyWhoosh platform though and there are a few points that may make you sit up and take notice. As mentioned, the app is free to download and use, and there are no monthly payments or in-game add-on purchases. It also has a prize pot for its weekly race league, the Sunday Race Club or ‘SRC’ as it’s commonly known, which runs to the tune of around $300,000 per month.
More broadly, MyWhoosh is one piece in a programme of investment and development of cycling in Abu Dhabi and the UAE which shows no sign of slowing down. Cyclingnews recently attended the MyWhoosh press conference in Abu Dhabi where the brand announced a partnership with the UCI as well as its plans for the Esports World Championships.
Despite launching in 2019, MyWhoosh says it has only really been serious for the past two years and the platform has undergone a lot of development in that time. The brand’s offices and engineers are in Abu Dhabi though staff work remotely across the world.
The platform gives users access to 54 routes in total across five different worlds: Belgium, Arabia, AlUla, Australia and Colombia. There are over 700 set workouts available as well as 10 training plans to make use of, which WorldTour coach with team UAE Emirates Kevin Poulton has helped design. The MyWhoosh training plans contain phases which are four weeks long each. Meaning riders could work through a twenty-week training…