For years, Velofollies has featured as the traditional opening of the new year for the cycling industry in Belgium, The Netherlands, and Northern France. Nowadays however, the show is much more than that. With smaller trade shows thriving and Eurobike in decline, Velofollies has grown in importance and popularity among the industry, amateur cyclists, and Belgian racing fans.
That was underscored once more this year by the sheer amount of new products that exhibitors brought to the show. In recent years, Velofollies saw close to no product launches, but that changed radically this year with new valves from BBB, new wheels from Ursus, Miche and Enve, new tyres from Schwalbe, and rather fascinating new bikes from Van Rysel and Pinarello, to name but a few.
That adds to the likeability of the show for the general public, which was once again present in large numbers in Kortrijk. Although the show is an important meeting place for brand representatives, shop owners and media, it’s equally well-visited by Belgian cycling fans who know more about Kwaremont beer than the Oude Kwaremont. Velofollies isn’t just a productive show for many, it’s simply a fun event to be at as well.
As the Flemish classics are getting close, Velofollies is a perfect teaser of what’s to come. All the more reason to enjoy some neat bike tech we’ll be seeing out on the cobbled roads again in a few weeks time.
Let’s kick things off with this new Basso SV for Greg Van Avermaet, who just joined them as Head of Riding Experience
As the 2016 Olympic champion, he gets his share of golden details
And in the case of Van Avermaet, also the colour of quite a few prizes
Over at the BMC booth, former pro TJ Eisenhart was painting one of their VAR0 blank frames
He brought multiple sketches for multiple bikes he’d be painting during the weekend
He used quite basic pens and paint, after which he will give the frame a glossy coat back at home
Don’t forget to record your bike fair frame painting, kids – Oakley smart glasses took care of this
Why not both?
Assos brought a new pair of Mille GT Bibs, about which it wouldn’t say much, sadly
Topeak showcased…
Click Here to Read the Full Original Article at CyclingNews RSS Feed…