‘Without a name change, without a flag change, we won’t continue’ – Israel-Premier Tech bike sponsor Factor pushes team owner to disassociate with Israel

In the wake of the pro-Palestine protests at the Vuelta a España and the targeting of the Israel-Premier Tech team, bike sponsor Factor has met with the team’s owner Sylvan Adams to discuss their ongoing partnership, and more specifically a change in the team name and the nationality.

Speaking exclusively to Cyclingnews, Factor’s founder Rob Gitelis explained that without a name change and a disassociation with the country of Israel, his brand’s position as a sponsor will no longer be tenable.