Saturday, 4 February 2023

Cycling News

Gear of the year: Josh Croxton’s favourite tech from 2022

A collage of six products from Josh

Following the impossibly difficult years of 2020 and 2021, it turns out the post-pandemic era isn’t the bright light at the end of the tunnel we all hoped it’d be. 2022 has been another difficult year for a lot of people, both within the bike industry and beyond. Families are facing a cost of living crisis, with inflation at its highest rate since the early 1980s in both the UK and USA. 

Companies within the cycling industry are feeling it too, descending from the dizzying heights of the pandemic boom faster than Tom Pidcock on rails or Primoz Roglic on skis. Market leaders such as Zwift and Wahoo have been forced to lay off staff. Even the behemoth that is Specialized has cut ties with a bunch of ambassadors, and publisher Outside Inc has laid off long-serving staff too, to much public dismay. Elsewhere, others such as Saris, are on the brink of disappearing altogether. It’s not a pretty time to be in business, it would seem.

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