Cycling News

Now there’s a Jumbo-Visma show: Is cycling TV the next big thing?

Now there's a Jumbo-Visma show: Is cycling TV the next big thing?

The story of Jumbo-Visma–now Visma – Lease a Bike is an interesting one. One of the current powerhouses in professional cycling, it traces its origins through various sponsor-driven iterations. Initially known as Kwantum, the team underwent a series of transformations with sponsorships from Superconfex, Buckler, WordPerfect, Novell, and Rabobank. However, the team faced a critical juncture in 2012 when Rabobank severed ties due to doping scandals. The future seemed uncertain. It was renamed Blanco for 2013–-they still received funding from Rabo, but the logo was not used on the kit. Belkin would also sponsor the team, but it was the pivotal collaboration with Jumbo, the Dutch supermarket chain, and Visma, a Norwegian software company, that not only saved the team but propelled it to new heights. This sponsorship marked a turning point in the team’s legacy, solidifying Jumbo-Visma’s status as a force to be reckoned with in contemporary cycling.

Docs, features and shows? Oh my!

As the popularity of professional cycling continues to surge, the entertainment industry has responded with an influx of new TV shows and movies centered around the intense and captivating world of cycling. These productions not only provide an insider’s look into the sport but also capture the drama, camaraderie, and personal sacrifices of professional cyclists. Here’s a glimpse into some of the noteworthy releases that have pedaled their way into the hearts of cycling enthusiasts and casual viewers alike.

Movistar movies and Mark Cavendish content

One standout production is the documentary series “The Least Expected Day: Inside the Movistar Team 2019.” The series, available on Netflix, offers an unprecedented behind-the-scenes view of the Movistar cycling team during the 2019 season. The filmmakers embedded themselves within the team, capturing the highs and lows of professional cycling, from the grueling training sessions to the strategic decisions made during races. The series delves into the personal stories of the riders, giving viewers an intimate understanding of the sacrifices and dedication required to compete at the highest level.

“Mark Cavendish: Never Enough” was a documentary that focused on the British sprinter from his teenage years to the present. But the Movistar and Cav doc weren’t the only shows on Netflix to watch about cycling.

And then came the Tour

The Netflix docuseries, “Tour de France: Unchained“, came out in June 8 of 2023….

Click Here to Read the Full Original Article at Canadian Cycling Magazine…